#WEBCAM EYE TRACKING SOFTWARE#
The main application of GazeFlow -based software is gaze heat map research and analytics for websites usability, film screening or advertising research. GazeFlow is a hardware-independent technology, which performs real-time eye movement tracking without any physical contact using only a common webcam and software running on a PC. Users can test and get instant feedback on designs, mock-ups, websites and other digital properties to ensure you are able to capture the user’s attention on right elements within the right time. Most businesses primarily employ this tool for usability testing, and this technique has high value in marketing.įor many years now, GazeRecorder is developing image processing and machine learning algorithms to determine gaze paths with standard webcams Webcam Eye Tracking is a useful tool for doing market research.
Understand how user flow through your website and their engagement with each element GazeCloud technology is able to recognize and track multiple people in the same frame. Measure the effectiveness of your design and discover new ways to improve it.Find out if people actually notice and how much attention they give to conversionoriented elements like Value Proposition, Call-To-Action Buttons, Banner Ads, etc. Identify which product groups are receiving attention in retail stores, by tracking the gaze of real shoppers Quick insights to your ad creatives/packaging designs/ website mock-ups or live websites with easy to understand metrics on consumer attention enabling you to make data driven decisions on which design concepts to pursue and which ones to ignore. Due to its simplicity and fast turnaround, it can be particularly helpful in quantitative research and early stages of design. It uses a webcam to collect information on where a participant is viewing. Webcam-based eye-tracking is a bit different from infrared eye-tracking that uses high precision infrared beams. Scaleble, Affordable, Remote, Software only With GazeRecorder eye tracking software and gaze analytics, you can know when users are looking, where they are looking, and for how long all in real-time. Website UX testing.Test live websites, images, screenshots or website mockups and analyzedata thanks to screen and gaze point recordings You get high-quality session recordings and see through the users’ eyes in Real-Time.
It allows you to do UX research both on desktop and mobile remotely. Online solutions for remote usability research. Our technology turns a simple webcam into a Accurate and Robust Eye-Tracker.
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